Whole Food shoppers have Amazon to thank for its lowered prices.
And CNN Money reported on Monday that Amazon slashed prices across the board at all 460 Whole Foods stores.
Here are some examples of lowered prices, as CNN reported:
- Organic bananas dropped from $0.99 to $0.69.
- Avocados dropped from $2.99 to $1.49.
- Organic brown eggs dropped from $4.39 a dozen to $3.99 per dozen.
- Butter prices cut from $3.49 to $1.99.
- Fuji apples went from $3.49 to $1.99 a pound
- There are plenty of other deals. Take a look on Time.com to see them all.
But that’s not the only major change.
“Yet, perhaps the biggest sign that Amazon has moved in: Whole Foods is now selling gadgets. There was a huge display of ‘farm fresh’ Amazon Echo devices that were being sold for a slight discount,” according to CNN.
Amazon looks to maintain the strong Whole Foods brand, even with lower costs, USA Today reported.
The slashed prices could come at a cost, Lauren Beitelspacher, an assistant professor of marketing at Babson College, told USA Today.
"It's something I worry about," she said, according to USA Today. "If they lower price significantly, they’ll have to overcome a major hurdle with maintaining the quality."
Experts are unsure about how this will affect general grocery stores across the country.
"There's already a price push across the board," Forrester technology analyst James McQuivey told USA Today. "I don’t think it does anything to change the price strategy of other groceries because they're already under pressure,"