Halo Top Creamery Instagram
Halo Top Creamery is on the rise, currently outselling more notable ice cream institutions, like Ben & Jerry’s or Haagen-Dazs.

Grocery shoppers may have noticed a new, low-calorie ice cream in the frozen aisles.

That ice cream, called Halo Top Creamery, is on the rise, currently outselling more notable ice cream institutions, like Ben & Jerry’s or Haagen-Dazs, the business magazine Inc. reported.

In fact, the company drew $49 million in revenue for 2016, which is a 21,000 percent rise over the last three years, according to Inc.

Inc. also recently listed it among the top fastest-growing companies in the U.S., where it finished at No.5

When you take freezing candy bars to a whole new level.

A post shared by Halo Top Creamery (@halotopcreamery) on

So why the success? The ice cream’s low calories are helpful, along with its moderate prices. Most of the pints go for close to $6.99 and hold between 240 and 360 calories, which is much less than the heavy 1,000 calories you might see in a Ben & Jerry’s ice cream, according to Inc.

Justin Woolverton, the founder of the company, couldn’t believe what he had on his hands.

"It was just something that I was making in my kitchen because I didn't like sugar," Woolverton told Inc. "It wasn't until later, when I got an actual $20 ice cream maker, that I was like, 'Oh, wow, there's something here.'"

Halo Topless

A post shared by Halo Top Creamery (@halotopcreamery) on

The company’s recent success has been so great that it’s inching toward a sale, according to Reuters. Eden Creamery, which owns the Halo Top brand, may sell it for as much as $2 billion.

“As sales of ice cream have slowed over the past five years, upstart healthy brands such as Halo have gained market share by appealing to an increasing number of waistline-conscious consumers,” Reuters reported.

The company will also launch a Pumpkin Spice flavor for the fall.

Read more about the growing company at Inc.