Grocery shoppers may have noticed a new, low-calorie ice cream in the frozen aisles.
That ice cream, called Halo Top Creamery, is on the rise, currently outselling more notable ice cream institutions, like Ben & Jerry’s or Haagen-Dazs, the business magazine Inc. reported.
In fact, the company drew $49 million in revenue for 2016, which is a 21,000 percent rise over the last three years, according to Inc.
Inc. also recently listed it among the top fastest-growing companies in the U.S., where it finished at No.5
So why the success? The ice cream’s low calories are helpful, along with its moderate prices. Most of the pints go for close to $6.99 and hold between 240 and 360 calories, which is much less than the heavy 1,000 calories you might see in a Ben & Jerry’s ice cream, according to Inc.
Justin Woolverton, the founder of the company, couldn’t believe what he had on his hands.
"It was just something that I was making in my kitchen because I didn't like sugar," Woolverton told Inc. "It wasn't until later, when I got an actual $20 ice cream maker, that I was like, 'Oh, wow, there's something here.'"
The company’s recent success has been so great that it’s inching toward a sale, according to Reuters. Eden Creamery, which owns the Halo Top brand, may sell it for as much as $2 billion.
“As sales of ice cream have slowed over the past five years, upstart healthy brands such as Halo have gained market share by appealing to an increasing number of waistline-conscious consumers,” Reuters reported.
The company will also launch a Pumpkin Spice flavor for the fall.
Read more about the growing company at Inc.