TOOELE VALLEY — For Utahn Lara Tallman, racing is life, but racing is also business.
That is where she finds herself as team owner of Rearden Racing as she and the team field eight cars this weekend in the Sueprcar Grand Prix of Utah.
Throughout the weekend at the Utah Motorsports Campus (formerly Miller Motorsports Park) a variety of sports cars will be racing and on display in the pits for fans to see up close.
Rearden Racing will be lining up four BMW and four Porsche race cars, which in racing terms is a logistical juggernaut.
“As team owner, I am responsible for the cars, operations, logistics and race relations,” said Tallman. “At the end of the day, I love racing, and that’s why I have moved myself into this position to grow the team and to create a family surrounding our drivers. I have a great staff that works with me and each team driver also brings individual support and when you put that all together, we are a great team but most importantly we are a great racing family.”
As a professional driver, Tallman has had to set that aside as she navigates the waters of ownership.
“I do this because myself and the other team members love racing,” said Tallman. “Racing will always be my passion but right now, growing and establishing a business model of racing success and strong business is where I need to be. We are growing rapidly here in Utah, and we are set to expand and create a racing experience at the shop for racing fans of all types to have access here in Utah. Driving, having fun and winning is what we do, and that’s how we run our business.”
Tallman and Rearden Racing are comprised of the eight drivers who pick and choose which race series they want and establish their racing goals with Tallman, who then puts the driver in a position to achieve whatever their goal may be.
“As a driver for Rearden Racing you have to enjoy being a part of the team first,” said Tallman. “Our core group of drivers have been together for a very long time and are friends. Many of them purchased the exact same cars so they could race each other and use each other to learn from, allowing them to focus on improving their racing. As I add team drivers, I look for synergy in the team and the incoming driver matching what their goals are and the team goals are to create that winning culture fueled by growth.”
Many of the Rearden Racing team drivers are also Utah locals with many running successful businesses here in the state.
“Our shop for Rearden Racing is here in Salt Lake City,” said Tallman. “The drivers and myself personally love running businesses here in the state. This weekend at the Supercar Grand Prix of Utah, we will have 18 team members working alongside the drivers and that doesn’t even include the employees that we have in the shop working.
"We are proud to be a Utah business that has built a sustainable model of professional racing and training and we look forward to our next steps in creating an experience of racing for all fans of racing for many years to come.”
Tyler Tate is the owner and operator of T Squared Action Sports and the Senior Action Sports Analyst for 120 Sports TV and USA Today Action Sports. Follow Tyler for the best action sports coverage on all social media platforms: T Squared Sports