Forbes used the success story of a Mormon couple's multi-million dollar clothing company as a model backdrop for bootstrapping business tips this week.
Drawing upon the perspective of a former intern, Forbes contributor Tom Popomaronis examined how principles of bootstrapping (starting a business without external help or capital) helped Kory and Mallory Stevens to launch their company, Taft Clothing.
"How exactly did a married couple with no e-commerce expertise get to 30K+ customers and $5M+ in annual revenue from their living room?" Popomaronis wrote. "These essential bootstrapping rules were extracted from the Taft playbook — and you should consider adding them to yours."
The Forbes article shares four bootstrapping rules. Read the entire article here.
Kory Stevens graduated from Brigham Young University in 2013 with a linguistics degree. He received offers from some high-pressure management consulting jobs but didn't like the idea of working long hours and constantly traveling, he told the Provo Daily Herald earlier this year.
Stevens started the business with the goal of spending more time with his family, he said in The Daily Universe last March.
"The whole reason I started Taft was so that I could be with my family more than I would have been," he said in the article. "I haven’t missed anything in my children’s lives. They know me as well as they know their mom, and that has always been important to me."
Stevens served an LDS mission in Cambodia, according to a 2014 Deseret News article. According to their "About Us" page on their site, the Stevens were married in 2011 and are the parents of two children.
"We stay up too late, spend our free time talking shoes, and think our kids are the coolest people on the planet," their website reads. "We founded Taft in 2013 out of our tiny 2-bedroom apartment. Taft was born out of a mutual love for well-designed and well-made products. We're meticulous in our work, intentional in our designs, and obsessive over what makes the cut."