The CVX Live social media convention in Salt Lake City is every creator’s dream. Whether attendees have come to network, improve business skills or talk to their favorite YouTube stars, the three-day event is sure to satisfy newbies and professionals alike. While there, internet sensations like the Holderness family, Working with Lemons and Peter Hollens shared their thoughts with the Deseret News on how creators of similar faiths often find success in the YouTube world. Here’s what they had to say:
The Holderness family, perhaps best known for their Christmas rap video in 2013, said that while they don’t often speak openly about their faith, it naturally shapes the content they create.
“People of faith generally are a little more G-rated,” said Penn Holderness. “It’s the type of content everyone can enjoy and everyone can digest,” he continued, noting that the most successful videos on television and social media are often those which bring people together.
Kim Dean Holderness agreed, adding that people of faith tend to be more optimistic, an attitude which their viewers gravitate toward.
“People of the faith-based channels and faith-based families are probably a little more positive,” she said. “I do believe no matter what you read, that people are looking for positivity on the internet.”
YouTube channel Working with Lemons, at over 1 million subscribers to date, also attributes their success to their wholesome content, which is largely influenced by their beliefs.
“Our faith focuses on family,” said Camrey Fox. “I think something that draws people towards our channel is our family relationships and that we all work together. . . . It’s more universally viewable, in a way, because we’re not putting controversial and edgy stuff out there,” she said.
Known for his acapella arrangements of soundtracks from movies like “The Hobbit” and “The Lion King,” Peter Hollens said that when choosing which songs to record, he always tries to produce content his son will be proud of.
“There’s just so much content out there that isn’t uplifting and isn’t positive and isn’t family-friendly,” he said. “It’s almost our duty as musicians and creators . . . to create content that is making the world better,” he said.
Magician Stuart Edge noted that his faith has given him more direction in his career, which in turn drives his success online.
“If you’re a person of faith, oftentimes along with that comes understanding your purpose,” he said. “It just makes sense that people of faith would be good entrepreneurs.”
Artist Evie Clair stated that her success as a performer is often a result of others being able to sense her faith in God as she sings.
“They can see that I have faith in the Lord. No matter what happens, it’s all part of a bigger plan,” she said, noting that her faith also gives her a sense of purpose. “I don’t have to give up because something went wrong.”
CVX Live runs from Aug. 3-5 and includes meet & greets, creator classes and stage performances. For more information on the event, click here.