SALT LAKE CITY — Tractor Supply stores raised more than $825,000 through its Paper Clover fundraiser to send 4-H youths from across Utah to county-level development programs, camps and leadership conferences.
Awarded as scholarships, the money will enable 4-H members to learn everything from science and technology to fishing and horseback riding.
“The value of our partnership with National 4-H Council is never more clear than during the Paper Clover campaign,” Christi Korzekwa, senior vice president of marketing at Tractor Supply Co., said in a statement. “Our dedicated team members and loyal customers continue to show outstanding support for 4-H programs that teach children life skills in science, healthy living and citizenship, empowering them to thrive today and tomorrow.”Comment on this story
Between April 26 and May 7, customers at Salt Lake-area stores purchased paper clovers for $1 or more at checkout. Individual 4-H Clubs also greeted customers at stores and held their own promotions, including greenhouse sales, 4-H alumni events and social media challenges.
This year marks the eighth consecutive year of the semiannual campaign. The partnership between Tractor Supply, based in Brentwood, Tennessee, and the National 4-H Council has generated more than $11 million in funding.
The campaign will return to Utah stores Oct. 4-15. Customers can participate in the 2017 Fall Paper Clover Campaign by purchasing paper clovers for $1 or more at checkout.