SALT LAKE CITY — Tractor Supply stores raised more than $825,000 through its Paper Clover fundraiser to send 4-H youths from across Utah to county-level development programs, camps and leadership conferences.
Awarded as scholarships, the money will enable 4-H members to learn everything from science and technology to fishing and horseback riding.
“The value of our partnership with National 4-H Council is never more clear than during the Paper Clover campaign,” Christi Korzekwa, senior vice president of marketing at Tractor Supply Co., said in a statement. “Our dedicated team members and loyal customers continue to show outstanding support for 4-H programs that teach children life skills in science, healthy living and citizenship, empowering them to thrive today and tomorrow.”
Between April 26 and May 7, customers at Salt Lake-area stores purchased paper clovers for $1 or more at checkout. Individual 4-H Clubs also greeted customers at stores and held their own promotions, including greenhouse sales, 4-H alumni events and social media challenges.
This year marks the eighth consecutive year of the semiannual campaign. The partnership between Tractor Supply, based in Brentwood, Tennessee, and the National 4-H Council has generated more than $11 million in funding.
The campaign will return to Utah stores Oct. 4-15. Customers can participate in the 2017 Fall Paper Clover Campaign by purchasing paper clovers for $1 or more at checkout.