Apple’s next iPhone will be red.
BuzzFeed News reported Tuesday morning that the tech company will release a new red iPhone alongside a series of new iPads.
The new iPhone’s specifications will be similar to the current iPhone 7 and 7 Plus models, according to BuzzFeed. It will be released Friday.
Why a red iPhone? It’s actually for a good cause, according to BuzzFeed. The phone’s earnings will benefit the RED campaign, a nonprofit organization that combats AIDS.
Back in 2006, Apple released a series of red iPod Nanos for the same cause.
“My view on this — which I recognize is different from that of some others — is that just as people have values, so too should corporations,” Apple CEO Tim Cook told BuzzFeed News last year. “One of ours at Apple is the idea that part of being a great company is leaving the world better than you found it.”
People across social media shared their opinions about the new phones. And while plenty of people said they planned to upgrade to the red iPhone, others shared jokes about Apple’s new product.