Whether you plan to hand out candy to your neighborhood’s children or are just looking to sneak a snack out of your little one’s over-filled pillowcase, selecting the best candy is essential.
But what is the trick to knowing which treat is best?
We’ve scoured the internet to collect a smorgasbord of resources to help with this critical decision.
Deseret News Twitter poll
In a Deseret News poll asking followers on Twitter to choose their favorite Halloween candy, chocolate was the clear winner with 70 percent of votes. Gummy and chewy candy took second place with only 20 percent of votes.
National Confectioner's Association
The National Confectioner’s Association agrees. According to their own online survey taken by 1,391 people in October 2016, chocolate is definitely the fan favorite for the holiday.
“Chocolate in all its varieties is the star of Halloween, with 68 percent of people saying it is their favorite Halloween treat,” according to the NCA. “Traditional Halloween candy corn comes in second with 10 percent enjoying it the most, while chewy candy and gummy candy are in a dead heat with seven percent of Americans choosing them as their favorites. However, more than one-quarter of adults note that their favorite candy has changed over time.”
It's worth noting that candy corn was not included in the Deseret News Twitter poll.
Influenster State By State Candy Map
This map from influenster shows the most popular candies in each state based on product reviews from influenster.com.
According to the map, Utahns love Nerds. Butterfingers are a hit in Idaho, and Arizona loves Toblerone. Reese’s Peanut Butter Cups were the most highly rated candy overall on Influenster.
Twitter users who took another Deseret News poll about their favorite chocolate candy also chose Reese's Peanut Butter Cups.
But not everyone agrees with the results. There has been much debate about the map, with the Today Show and an article on Time disputing the claims. An article reviewing the map published by Bill Simmons' sports and pop culture website The Ringer also outlined some potential problems with the map.
In the article, writer Claire McNear explains that the data is a year old and respondents to the survey may have been given free samples of the candy they chose and allowed to leave multiple reviews, possibly skewing the results.
Instead, McNear recommends a map of favorite candies created by CandyStore.com, and online candy shop. However, she admits that the map may still be flawed because most people don’t buy their Halloween candy online.
In this map, Jolly Ranchers took the top spot in Utah.
Candystore.com also provided a short explanation of each of the results. Here is what they had to say about Utah:
“Utahans love their Jolly Ranchers candies. Maybe because it harkens back to pioneer days? Utah still has five national parks and six national forests to preserve the pristine nature that settlers enjoyed back in the 1800s.”
Reese’s Peanut Butter Cups came in second in Utah. Tootsie Pops took third.
Brandon Gaille’s statistics.
On his website, Marketing Expert Brandon Gaille lists 42 statistics about candy, including a few about Halloween.
Among the most notable facts, he wrote that 4 percent of candy eaten is eaten for Halloween, 10 percent of internet searches for candy are searching for candy corn, and 50 percent of the average American’s candy intake is chocolate.
Here are some other facts taken from Gaille's blog:
Sweets Candy Factory
Sweet’s Candy Company in Salt Lake City sells candies like saltwater taffy, orange sticks and a collection of gummy-type candies.
Sweet's most popular candy during the Halloween season is their candy corn salt water taffy, according to Rachel Sweet, Sweet’s vice president of marketing.
Sweet thinks that nostalgia is the factor that is most important when people select candy to give to trick or treaters. She said that new candies have a hard time catching on because people want to give out the same types of candy they received when they were children.
She also suggested that parents freeze their Halloween candy in order to keep their children from splurging on it all at once.