1 of 4
IRI
Through Jan. 2, advertisements on billboards in New York City’s Times Square and in other cities are part of a Church initiative, “A Savior Is Born,” that relays the love Latter-day Saints have for Jesus Christ.

Following a successful Christmas initiative, the Church is preparing to launch its Easter initiative.

Inspired by the “Hallelujah Chorus” from Handel’s Messiah, this initiative will witness of the Atonement and Resurrection of Jesus Christ. As with past initiatives, the video will be available in 29 languages.

In addition, the initiative will include a social media collaboration with the Mormon Tabernacle Choir.

The Church’s 2015 Christmas video, “A Savior Is Born,” was viewed by 54.5 million people. The initiative, focused on declaring a witness of Jesus Christ to the world, was viewed in 198 countries and territories. Spanish had 28.1 million views, English had 15.1 million, and Portuguese had 11.1 million views.

The LDS Church News is an official publication of The Church of Jesus Christ of Latter-day Saints. The publication's content supports the doctrines, principles and practices of the Church.