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Avenue H, Utah's small-business health insurance marketplace, has reported more than doubling its enrollment since 2012.

SALT LAKE CITY — Avenue H, Utah's small-business health insurance marketplace, has reported more than doubling its enrollment since 2012.

As of March, 12,879 people are covered for health insurance through 612 enrolled Utah businesses, in comparison to 5,911 people covered through 247 enrolled businesses in 2012.

"We're very pleased with the growth of Avenue H," said Val Hale, executive director of the Governor's Office of Economic Development. "Utah's consumer-oriented solution to health care coverage is based on free-market ideals, and it's one of the most successful state-run small business health insurance programs in the nation."

Utah businesses with 50 employees or less are eligible to enroll and contribute a fixed amount toward employees' health insurance coverage. Employees then select a plan and may buy up or down, based on their needs for medical, dental and health savings account options.

"Our message, that Avenue H offers Utah's small businesses a way to control costs and at the same time, offer expanded health insurance options for their employees, is really resonating with the business community," said Patty Conner, director of Avenue H.

Avenue H partners with insurance carriers including Arches Health Plan, United Healthcare and Select Health.