SANDY — Stephen Poulsen is Lord Business. At least, his kids think he is.
The 34-year-old West Jordan man can empathize with the antagonist of "The Lego Movie," a character voiced by Will Ferrell who is intent on keeping all Lego creations intact, in their place and built according to directions. Poulsen has a room in his basement dedicated to Lego sets. It's locked, there's a no-touching rule and his boys, ages 9 and 8, can only enter the room when their father is home.
So the Lego fan event he's helped organize for this weekend at the South Towne Exposition Center is as much for what Poulsen calls the AFOL (Adult Fan of Legos) as it is for children.
Still, he suspects youngsters will love it. Poulsen says the two-day event, called BrickSlopes, will be “2,400 square feet of pure joy for kids.”
BrickSlopes will feature displays of original Lego creations from "master builders" around the country. Poulsen says every Lego Star Wars set that has been produced will also be on display, which he thinks is appropriate for the weekend of the "unofficial" Star Wars day — "May the Fourth."
Children will be able to play in what's being called a "massive brick pile" play area. And parents, Poulsen notes, won't have to clean up the Legos when the kids are finished.
Poulsen didn't grow up a Lego enthusiast. But when he realized in his adult years that playing "Call of Duty" wasn't conducive to having kids around, he checked out the Lego Star Wars video game series. That interest carried over to the toy aisle and the numerous building sets that fill the shelves.
“I haven’t looked back since," he said. "It’s just fun to build.”
Poulsen now belongs to a club called the Utah Lego Users Group, which numbers about 100.
“It’s basically a club for adults who like to play with kids toys," he said.
Similar Lego fan events take place regionally around the U.S., Poulsen said, and three members of the Utah group decided they wanted to create their own. BrickSlopes has been about three years in the making, and the May 2-3 dates were selected about a year ago.
The recent success of "The Lego Movie," which according to BoxOfficeMojo.com has earned nearly $453 million worldwide, was unforseen but fortuitous for BrickSlopes, Poulsen said.
“That was pure good luck on our part," he said.
BrickSlopes opens to the public May 2 at 3 p.m. and runs until 8 p.m. that evening. On May 3, the event begins at 9 a.m. and closes at 8 p.m. For more information, see brickslopes.com. Tickets can be purchased online or at the door and cost $7 per person. Children ages 8 and under are free.