Jeff Roberson, AP
Kansas' Andrew Wiggins dunks the ball during the second half of a second-round game against Eastern Kentucky in the NCAA college basketball tournament Friday, March 21, 2014, in St. Louis. Kansas won 80-69. (AP Photo/Jeff Roberson)

College football and basketball players could be worth hundreds of thousands of dollars, according to a report from NBC's Mark Koba.

Koba cited a recent survey conducted by the National College Players Association and Drexel University. The study projected the average fair market value for a college football player at $178,000 per year, with players such as Texas A&M's Johnny Manziel worth as much as $547,000 per year.

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Basketball players are even more valuable, according to the study. The average basketball player is projected at $375,000, while top-notch players such as Kansas' Andrew Wiggins are worth more than $1.6 million per year, it said.

"The bidding war for athletes would likely be in the millions," survey co-author Ellen Staurowsky told Koba. Staurowsky is a professor of sports management at Drexel University.

The study could have a big impact as players at Northwestern are pushing to form a union for college athletes. The NCPA is one of the groups helping to unionize players at Northwestern.

Read the rest of Koba's report here.

Lafe Peavler is a staff sports writer for the Deseret News. Follow him on Twitter @LafePeavler.