College football and basketball players could be worth hundreds of thousands of dollars, according to a report from NBC's Mark Koba.
Koba cited a recent survey conducted by the National College Players Association and Drexel University. The study projected the average fair market value for a college football player at $178,000 per year, with players such as Texas A&M's Johnny Manziel worth as much as $547,000 per year.
Basketball players are even more valuable, according to the study. The average basketball player is projected at $375,000, while top-notch players such as Kansas' Andrew Wiggins are worth more than $1.6 million per year, it said.
"The bidding war for athletes would likely be in the millions," survey co-author Ellen Staurowsky told Koba. Staurowsky is a professor of sports management at Drexel University.
The study could have a big impact as players at Northwestern are pushing to form a union for college athletes. The NCPA is one of the groups helping to unionize players at Northwestern.
Lafe Peavler is a staff sports writer for the Deseret News. Follow him on Twitter @LafePeavler.