However, fans hoping to find an inside scoop on Cougar football or just learn what Bronco had for breakfast this morning might be disappointed.
That doesn't mean that Coach Mendenhall hasn't used the popular social media outlet. In fact, he has 33 tweets or retweets so far this month alone.
So, what short messages does Coach Mendenhall want to share with his followers?
It's all about #EverydayGreatness.
Instead of sharing tidbits about the team or meaningless trivia about what he does every waking moment, Mendenhall sends out quotes from famous people on what it means to be great everyday.
So far, he's quoted Apple co-founder Steve Jobs
As will all matters of heart, you'll know when you find it. -Steve Jobs #EverydayGreatness— Coach Mendenhall (@BYU_Football) August 6, 2013
Mormon apostle Jeffrey R. Holland
Powerful quote by Elder Jeffrey R. Holland #EverydayGreatness pic.twitter.com/P4krRsLFpv— Coach Mendenhall (@BYU_Football) August 7, 2013
American Writer and Poet Maya Angelou
You can only practice any virtue erratically, but nothing consistently without courage." Maya Angelou #EverydayGreatness— Coach Mendenhall (@BYU_Football) August 9, 2013
Greek philospher Epictetus
"Determine to pay the price for a worthy goal" Epictetus #EverydayGreatness pic.twitter.com/4OqJ09TthT— Coach Mendenhall (@BYU_Football) August 15, 2013
Civil rights giant Martin Luther King Jr.
"Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr. #EverydayGreatness— Coach Mendenhall (@BYU_Football) August 16, 2013
Mormon prophet Joseph Smith
"Where doubt and uncertainty are there faith is not, nor can it be. " Joseph Smith #EverydayGreatness pic.twitter.com/LZjB8rJuHs— Coach Mendenhall (@BYU_Football) August 17, 2013
Legendary Green Bay Packers Coach Vince Lombardi
Practice does not make perfect. Only perfect practice makes perfect. - Vince Lombardi #EverydayGreatness— Coach Mendenhall (@BYU_Football) August 24, 2013
And Legendary UCLA Bruins Basketball Head Coach John Wooden.
"It's the quality of your effort that counts most" John Wooden #EverydayGreatness pic.twitter.com/f0FOkA04ly— Coach Mendenhall (@BYU_Football) August 26, 2013
Of course, no other college football coach would tweet a set of quotes quite like this one.
But what did we expect? Did anyone really think that Bronco would tell his followers when he was standing in line at the supermarket? Or, did anyone think that Mendenhall would give away secrets about his team on social media?
#EverydayGreatness fits Coach Mendenhall so well, we should have seen this coming.
Lafe Peavler is an intern for Deseret News web sports and national college football featured columnist for Bleacher Report. Follow him on Twitter - @MasterPeavler