Bronco Mendenhall, welcome to the Twittersphere.
BYU's notoriously publicity-shy football head coach joined Twitter on Tuesday, giving himself a social voice while subjecting himself to that of millions in the process.13 comments on this story
He refrained, however, from using his own name in his Twitter handle, instead opting to use BYU_Football.
Mendenhall's followers jumped from 46 to 375 in 10 minutes Tuesday afternoon, an increase that will most likely continue thanks to a strong local and national interest in BYU football.
Mendenhall has never shown a natural inclination toward attention-seeking, his interviews with the media being usually more courteous than outgoing.
The BYU coaching staff, however, appears to have convinced Mendenhall to make himself a little more available to the general public.
Matt Petersen is the Sports Web Editor for DeseretNews.com. You can follow him on Twitter at @TheMattPetersen.