Sometimes it pays to obsessively check social media.
Utah Jazz CEO Greg Miller reached out to three fans this morning via Twitter to invite them to join him at tonight's game against the Detroit Pistons.
"3 open seats to the Jazz game tonight," Miller tweeted to three fans. "DM me with contact info before 10a if you'd like to join me."
However, only one of the fans responded to the tweet before the deadline, and Miller instead invited two other fans.
Miller, who is an active Twitter user, has used social media to invite fans to join him before. In January 2012, Miller invited three fans to a home game versus the Memphis Grizzlies. The fans were given a tour of the arena, treated to a pre-game meal with Miller, chatted with Jazz legend Frank Layden and watched courtside as the Jazz defeated the Grizzlies, 94-85.
Diana Allen, who was one of last year's lucky fans, explained in a blog post why Miller invited her.
"When I asked Greg why (he invited us), he answered with a smile saying how he pays close attention to what fans are saying online via twitter and blogs, how we (myself, David and Clint) were great ambassadors for the team, how he sees how positive we are and how well we represent the Jazz organization through social media and wanted to reward us for being such great fans."