SANDY — The city has hired Nicole Martin as its new communications director. She will be the city spokeswoman, leading marketing efforts to brand Sandy as a destination location and play a leading role in integrating social and digital media into the city’s communication strategy.

“Transparency and citizen collaboration are key components for successful governing,” Martin said. “Effectively using social media will empower our citizens by giving them multiple feedback opportunities and increasing the accessibility of information.”

Martin is the former public information officer for the city of Herriman.