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Jeffrey D. Allred, Deseret News
A motorist drives in Little Cottonwood Canyon as inversion covers the in Salt Lake valley Wednesday, Jan. 2, 2013.

SALT LAKE CITY — With winter inversion season in full swing, Salt Lake City is offering residents tools and resources to help them stay informed about air quality conditions and their options to “Drive Less, Drive Smarter.”

Through the Care to Clear the Air campaign, residents can register to receive air quality text alerts by texting "cleartheair" to 69302 or visiting the campaign website at www.CareToClearTheAir.org. The alerts are offered to inform residents about upcoming poor air quality days and to encourage them to plan ahead to drive less.

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“There is no better time for all of us to be considering alternatives to driving than in the midst of a winter inversion,” said Mayor Ralph Becker. “Each of our individual efforts can and does make a positive impact on our air quality.”

Additional resources include a “Learn to Drive Less” video series featuring videos on how to load a bike on a bus and how to ride FrontRunner on the Care to Clear the Air YouTube page at www.youtube.com/cleartheairutah.

More information on winter-friendly alternative transportation is available at www.CareToClearTheAir.org.