Richard Drew, AP
FILE - In this Wednesday, May 30, 2012, file photo, a tourist uses his iPhone to photograph Federal Hall in New York's Financial District, May 30, 2012. Leap Wireless International Inc., the parent of the Cricket cellphone service, on Thursday, May 31, 2012, said it will be the first mainland U.S. phone company to sell the iPhone on a prepaid, no-contract basis. (AP Photo/Richard Drew)

Anticipation is building for Apple’s upcoming announcement of the iPhone 5 on Sept. 12.

But, are Americans getting too excited?

More than half of Americans used a credit card or a loan so they could purchase the latest iPad and iPhone upon release, according to a survey conducted by discount sales site

The site polled more than 1,900 consumers to gauge their willingness to spend on the latest Apple devices.

When asked whether they would buy the upcoming device, 53 percent said they are “likely to,” while 71 percent say they can’t afford it.

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“As we have often done research on Apple products and the crazy lengths people will go to be the first person to have the latest iPhone of iPad, I was shocked and very surprised about how many Americans freely admit that they are willing to spend their way into debt by buying Apple gadgets that they simply cannot afford,” Mark Pearson, chairman of, said in a statement. “Having the latest gadget is one thing; not being able to afford your mortgage payment, rent and groceries is another."


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