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, Salt Lake City School District
West High School athletic logo concept

SALT LAKE CITY — The Salt Lake City School District is seeking entries for new logos for East, West and Highland high schools. The district also aims to create a branding committee focus group for more input on school logo development.

The call for entries for community-submitted concepts began on Aug. 20 and will close on Sept. 17.

The concepts will be considered by the branding committee and ultimately narrowed down to no more than four final concepts, on which the public will then have an opportunity to vote.

Each school worked closely with the district Communications Department in creating a first draft of a brand identity for the school. The first draft concepts were distributed and feedback was gathered. That feedback has been compiled and analyzed, and the district is ready to move forward with the next steps in this process.

Designs should be submitted in vector format when possible, JPEG or PNG if not, and should not be larger than 2MB. Designs should include entrant's name, email address, phone number, and a brief statement on how the design captures the mission and culture of the school by Sept. 17 by email to Andy Shaffer at andy.shaffer@slcschools.org.