Dr. Bob Wagstaff is changing the face of infomercials with his marketing of a tongue scraper invention called Orabrush, according to Wired.
Wagstaff turned to Jeffery Harmon, a marketing MBA student, for help in showcasing the wide-headed tongue scraper. After Harmon's promotional suggestions and help in creating a commercial on YouTube, Wagstaff sold 2.1 million brushes, according to the article.
Wagstaff had previously sold 100 brushes over an eight-year period of infomercials. The video that went viral cost Wagstaff about $500 to produce, compared to the $40,000 cost for a previous TV commercial.
The once-tiny, Utah-based company now sells Orabrush nationally at Walmart.