The Utah Economic Development Corp.'s "Utah A Pretty, Great State" campaign to raise the image Utahns have of their state has been the subject of criticism from several sides.
But Tuesday, the Utah Economic Development Board heaped praise upon the UEDC for its campaign, saying that even the negative comments about the campaign show people are talking about it and that's the purpose of an advertising campaign.Elder Hugh W. Pinnock, a member of the First Quorum of the Seventy, The Church of Jesus Christ of Latter-day Saints, who also is a board member, said the campaign has had accomplished the desired results by changing negative attitudes about Utah into positive ones.
Mount Pleasant Mayor J. Amoir Deuel said in her area she heard many positive comments about the campaign and people want to know how to obtain the buttons, T-shirts, bumper stickers, lapel pins and posters.
Several other board members agreed the campaign has been a success and want David W. Adams, Utah Department of Community and Economic Development executive director, to send a laudatory letter to the UEDC.
The campaign started in late April, according to Robert Fotheringham, chairman of Fotheringham and Associates, the advertising company that devised the campaign that features the above motto with light blue, white, light green, rose and tan colors on the items.