Whether you chalk it up to nostalgia or trendy palates, cherry is becoming the flavor of choice among American consumers in 1988.

More than 60 cherry-flavored products have been introduced thus far this year, according to Gorman's New Product News."Cherry is one of the sweetest natural flavors we know and it's almost universally associated with reward, which is very pleasing." says Dr. Frieda Spady, a psychiatrist.