The Utah Advertising Federation received the American Advertising Federation Outstanding Club Achievement Award Sunday in Los Angeles during the national group's annual convention.

Accepting the award from Howard H. Bell, AAF president, was Jim Brown, UAF president and owner of Gardiner-A Marketing Company, a Salt Lake City advertising company. Brown was named 1987-88 president of the year.A short video presentation about Utah and the UAF was shown to the 1,500 convention delegates, representing more than 400 organizations affiliated with AAF.

UAF officials also received a cash award for the most outstanding series of programs to educate the public about advertising. The award is sponsored by Saatchi and Saatchi DFS Compton, an international consortium of advertising agencies based in London.

Also attending the luncheon from Utah were Dee Ann Budge, UAF executive director; Joanne Wiseman, first vice president; Kirt Burton, second vice president; Dale Zabriskie, AAF District 12 governor; Duane Hill, past UAF president; and Bennie Williams, AAF Western Region chairman.

The Club Achievement Award is based on an organization's excellence in communication, management, legislative activities, public service efforts, professional education programs and programs to educate the public about advertising.

The UAF was selected for the award because of an advertising effort for the American Red Cross on AIDS education; holding an advertising workshop for teachers; holding a creative seminar for its own members; contributing more than $10,000 for university scholarships; holding an intern program for college students; holding a seminar for educators on advertising's role in the economic system; presenting advertising Gold Awards to federation members; giving awards to outstanding Utah advertising people; being involved with legislative education, operating a speaker's bureau and holding 16 luncheons featuring noted speakers.