Stephan Savoia, File, Associated Press
FILE - In this Sept. 9, 2015 file photo, an employee in the software development department of DraftKings, a daily fantasy sports company, walks past screens displaying the company's online system stats in Boston. Top daily fantasy sports companies are fiercely rejecting the idea that their rapidly-growing industry should be considered gambling in the United States. But FanDuel and DraftKings are OK with that label in the United Kingdom. They’re embracing it as a step toward global expansion. U.K. gambling regulators granted a gambling license to DraftKings in August, while FanDuel applied earlier this month for a license as a “gambling software” company.

BOSTON — Top daily fantasy sports companies are fiercely rejecting the idea their rapidly growing industry should be considered gambling in the United States.

But FanDuel and DraftKings are OK with that label in the United Kingdom. They're embracing it as a step toward global expansion.

U.K. gambling regulators granted a gambling license to DraftKings in August, while FanDuel applied earlier this month for a license as a "gambling software" company.

Jeffrey Haas, head of DraftKings' international efforts, says there's no contradiction in the separate efforts. He says DraftKings is simply approaching each jurisdiction case by case.

But Shergul Arshad, founder of Mondogoal, a licensed daily fantasy sports startup in the U.K., is among those calling it hypocritical.

Earlier this week, New York's attorney general ordered DraftKings and FanDuel to stop accepting in-state bets because he believes they're illegal sports betting operations. Both companies have challenged that in the state's Supreme Court.