The Pac-12 has proposed changing NCAA rules to allow college athletes to use their names, images and likenesses for their non-athletic business ventures.
The NCAA lost an antitrust lawsuit last year that challenged the association's use of athletes' names, images and likenesses to generate revenue. A judge ruled in the Ed O'Bannon case that schools should be allowed to make deferred payments of about $5,000 per year to football and men's basketball players for the use of their names, images and likenesses.
The Pac-12's proposal will be taken up by the five autonomous conferences (Big Ten, Big 12, Atlantic Coast Conference and Southeastern Conference) and could be voted on at the NCAA convention in January.
The NCAA announced 72 proposals that will be considered by Division I members during the current academic year.
Among the others:
— The SEC and ACC each have proposals that would prevent football coaches from holding so-called satellite camps away from their campuses.
— The Mountain West has proposed allowing NCAA-sponsored events to be played in states that allow sports wagering.
— The Mid-American Conference has proposed lifting all restrictions on communicating with recruits over social media.
— A proposal that creates new academic misconduct rules with also be considered. The proposal would require schools to publish and follow an academic misconduct policy for all students; define impermissible academic assistance; and determine when a student worker's involvement would be considered academic misconduct.