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Mark Lennihan, File, Associated Press
In this April 3, 2015 file photo, a woman enters One Pierrepont Plaza in the Brooklyn borough of New York. The 19-story office building rises unassumingly from downtown Brooklyn, its upper floors offering generous views of the nearby Manhattan skyline and the East River’s famed bridges. Inside, the headquarters of what will arguably be the most scrutinized presidential campaign in history, Hillary Clinton’s second bid at the White House.

NEW YORK — The 19-story office building rises unassumingly from the northern tip of downtown Brooklyn.

Inside is a series of unassuming offices — and now the headquarters of what could arguably be the most scrutinized campaign in United States history, Hillary Rodham Clinton's second bid at the White House.

Her staff has barely moved in and there has been no sign of the candidate herself.

But her presence has already been felt in the neighborhood in the week since Clinton officially declared her long-rumored campaign.

There have been news crews, protests and happy supporters.

The choice of Brooklyn may have been in part about logistics. But intentionally or not it also links Clinton to the "Brooklyn brand" that screams urban grit and liberal cool.

But some pundits believe it may not sway many voters.