SAN FRANCISCO — Clorox has apologized for a social media misstep after the household products company sparked outrage by tweeting "where's the bleach" in reference to last week's introduction of new "emoji" cartoons for iPhones that include several faces of black and brown people.
The maker of Clorox bleach says it was attempting a humorous reference to other emoji symbols for objects like toilets and bathtubs that people use bleach to clean. But the post hit a nerve when news stories and online discussions were focused on the addition of more racially diverse faces to the symbols people use in emails and text messages.
Clorox, based in Oakland, Calif., followed up shortly with a post that said, "Wish we could bleach away our last tweet." The company also apologized in a formal statement.