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Jacquelyn Martin, Associated Press
Sen. Elizabeth Warren, D-Mass. applauds as President Barack Obama arrives to speak at AARP in Washington, Monday, Feb. 23, 2015. President Barack Obama says too few Americans approaching retirement have saved enough to have peace of mind during their later years.

WASHINGTON — Putting the spotlight on retirement nest eggs, President Barack Obama on Monday called for tougher standards on brokers who handle such savings accounts, a change that could affect the investment advice received by many Americans and aggravate tensions between the White House and Wall Street.

The Labor Department submitted a proposal to the White House Monday that would require the brokers who sell stocks, bonds, annuities and other investments to disclose any fees or other payments they receive for recommending certain investment.

"If you are working hard, if you are putting away money, if you are sacrificing that new car or that vacation so you can build a nest egg for later, you should have the peace of mind of knowing that the advice you are getting is sound," Obama said in a speech to the AARP, the retiree advocacy group. "These inducements incentivize the brokers to make recommendations that generate the best returns for them but not necessarily the best return for you."

The proposed rule, which could be months away from actual implementation, has been the subject of intense behind-the-scenes lobbying, pitting major Wall Street firms and financial industry groups against a coalition of labor, consumer groups and retiree advocates such as the AARP.

Americans increasingly are seeking financial advice to help them navigate an array of options for retirement, college savings and more. Many people provide investment advice, but not all of them are required to disclose potential conflicts of interest.

Under current rules, brokers are required to recommend only "suitable" investments based on the client's finances, age and how much risk is appropriate for him or her. The rules would make brokers handling retirement accounts obligated to put their clients' interests first.