Our take: Jim Fitzgerald's digital, audio-visual Bible has grown in popularity, and it is now available on iPhones and iPads. Fitzgerald is also planning to obtain NFL and network permissions and raise $4.5 million to advertise the Bible on one of the biggest advertizing days of the year: Super Bowl Sunday.
Jim Fitzgeralds dream of craftily digitizing the Holy Bible for mass digital consumption has been realized. For nearly a decade, Fitzgerald, 65, worked to create a video-book version of the New Testament, complete with narration, music and gorgeous scenes that were shot both in Israel and Rome and more.
It was in 1994 that the visionary first launched his company, The WatchWord Bible, in Ambridge, Pennsylvania. While his critics initially said that his dreams were impossible, Fitzgerald has defied all of the odds. Already, 500,000 copies of the digitized New Testament have been sold through Christian vendors and a special infomercial that aired between 2004 and 2006 on the Christian Broadcasting Network.
And now, to further adapt to the visual age, Fitzgeralds company has made the unique Bible available on the iPhone and iPad for only $12.99. This, his supporters maintain, is an effort that helps further spread the gospel to a younger generation.
Read more at The Blaze.