Gerald Herbert, Associated Press
Ann Romney, wife of Republican presidential candidate, former Massachusetts Gov. Mitt Romney, wipes lipstick off his face after kissing him at a campaign rally in Zanesville, Ohio, Monday, March 5, 2012.

Republican voters across America are in for a big surprise. And a happy one! It has to do with a certain THING.

It is the thing a lot of voters say is the reason they are for Rick Santorum instead of Mitt Romney. …

It is the thing that they say makes them unenthusiastic about Romney. …

It is the thing polls reveal as perhaps his main weakness. …

The surprise is that that THING, is actually Mitt's greatest strength. The thing is called by many different names but is always the same thing:

The thing is "Personal morality and values," which is the No. 1 reason primary voters give for preferring Santorum over Romney.

The thing is "Faith and Family," which is Santorum's theme and logo, which he uses to try to separate himself from Mitt.

The thing is a "core of beliefs" that the media keeps saying they can't find in Romney.

What the polls tell us at this point is that Romney is winning with the "practical" voters who respect his management and financial ability and think he can fix the economy; and Santorum is winning with the "idealistic" voters who want someone with principles, morality, faith and family, and a "core."

And, personally, we believe that Santorum is indeed a family-oriented person of faith. But this is a similarity and not a contrast with Romney.

The irony is that the man who right now is losing the family and values vote is a faithful husband of 42 years, an LDS stake president, a devoted father of five highly moral sons, a man who worked for a dollar a year to save the Olympics, and someone who has probably given more time and money to charity than any presidential candidate in history.

Will voters eventually find this out? Of course they will. All things eventually come out in our seemingly endless American political campaigns.

But why doesn't Mitt talk a little more about these things? Why doesn't he brag a little bit about his great family and his volunteerism and his church service and his integrity? Part of the answer is that he thinks campaigns should be about policies and solutions and the ability to govern. The other part of the answer is something voters don't know about Romney and something voters don't value very much in politics: It is humility. Romney has a certain humility that makes it hard for him to flaunt the things that he thinks of as his duty and his responsibility rather than as some kind of feather in his cap.

It's the same reason that he and his wife, Ann, are a little uncomfortable and awkward in talking about their wealth. They think of their financial well-being as a stewardship, not as something that makes them better or more privileged than others.

You may not see too many pundits and media types talking about humility. And you may not see too many candidates displaying it. But this idea of stewardship and responsibility and duty may actually be the most important qualification for high office. It was a quality of George Washington, who, by the way, was the wealthiest president we have ever had.

Here's a prediction: As this long and tedious campaign wends its way through nomination and finally to the November election, Romney will continue to be viewed as the most competent and practical candidate, but he will also gradually be revealed to be the most moral, most family-committed and most values-driven candidate (and the most personally humble.)

And that will be the happy surprise!

And despite all of the predictions that the general election campaign will be full of attacks and negative campaigning, it is likely to be between two family-prioritizing men who will each make the case that they are loyal to their own wives and children and that they care about the families of every American. And that just might make for a November campaign that takes a higher road than most people think it will. It might even become a campaign that we want our children to watch!

The Eyres' three latest books are "The Entitlement Trap," "5 Spiritual Solutions," and "The Three Deceivers." Richard and Linda are New York Times No. 1 bestselling authors who lecture throughout the world on family related topics. Read Linda Eyre's blog at and Visit the Eyres anytime at or Listen to their weekly radio show on Mondays at 4:30 at