In my line of work, I get to read what a lot of people say about my church.

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Every day, news media reports mentioning The Church of Jesus Christ of Latter-day Saints or "Mormons" cross my desk, many from remote parts of the world. Since the advent of the Internet the number has increased exponentially, especially in the U.S.

We're not alone. Many of my counterparts in other large churches feel the spotlight on their faiths. But over the past few years something singular has been happening in conversations about Mormons.

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