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Brian Nicholson, Deseret News
From left, Joel Hancock, Austin Bues, Joe Meibos and Brian Godfrey start a space heater and prepare to camp out at the new Chick-Fil-A in Riverdale early Thursday morning. The store is hosting its grand opening and awarding a year's worth of food to the first 100 people to be at the doors at 6 a.m., and at 1:30 a.m., there were about 65 campers braving the cold.

Free chicken took precedence over freezing temperatures Wednesday night.

Chick-fil-A lovers braved the cold with hot cocoa and heaters outside their tents as they prepared to spend the night in order to be one of 100 people to receive 52 of the restaurant's gift certificates for free combo meals — one meal per week for a year — as part of the Riverdale store opening Thursday.

Campers danced with a Chick-fil-A mascot cow as a DJ played music in the background at the new store at 4067 Riverdale Road.

"Every time we do a grand opening, we give away $26,000 in free food. We've been doing it for six years," said Anne Lerner, a public relations representative contracted by Chick-fil-A. "The president of the company is doing his 100th camp out at Pompano Beach (in Florida)."

— Lana Groves