The mtn. is promising "extensive coverage" of the Mountain West Conference Football Media Day, which took place Tuesday and Wednesday. It will air this "extensive coverage" Monday.

Gee, isn't that kind of like if we'd provided "extensive coverage" of the Utes' Jan. 2 Sugar Bowl victory over Alabama on Jan. 7 or 8?

Media Day is when the coaches and a couple of players from each school gather in one spot so that members of the media can interview them. It's good publicity for the conference and a (relatively) cheap way for media outlets to get a lot of material all at once.

For most of us, if we noticed the MWC Media Day at all, it was because of the preseason poll that picked TCU to win the league this season.

At any rate, on Monday at 7 p.m. we'll get an hourlong show titled "The Mountain Summit: Football Coaches."

We're promised "a roundtable discussion featuring the head coaches" that will "focus on a wide array of topics, including recruiting, how the conference has changed over the last 10 seasons, great moments of their coaching careers both past and present and more."

(Great moments past and present? Like, successfully answering questions from reporters?)

Bill Doleman will host.

That will be followed at 8 p.m. by a 90-minute show, hosted by James Bates, who will be "leading an informal discussion on a variety of subjects, both football and non-football related, with the two student-athletes representing each of the nine institutions. The show will also incorporate behind-the-scenes footage of some of the activities (at) Football Media Day."

This is all well and good. It might actually be interesting.

But there's that little time factor involved. The little delayed time factor involved.

Most fans obsessed enough to care what happened at Media Day already know, having checked out the media outlets that actually provided coverage during and directly after the event.

And, by means of contrast, the Big Ten Network will be at that conference's media day on Monday, providing four hours of live coverage — including the press conferences for all 11 coaches as well as the Big Ten commissioner.

I'm not for a moment arguing that televised press conferences are scintillating TV. But, on the other hand, it would be tough to argue that the league's TV network ought not cover them.

Particularly when what it aired instead was repeats of volleyball and basketball games.

If you want to be taken seriously, you have to be serious. Waiting five days to cover an event doesn't make it appear you're all that serious.