Jazz fans will pay a premium on tickets if they want to see Kobe Bryant, LeBron James, Chris Paul, the defending NBA champion Boston Celtics and a handful of other marquee matchups this season.
And the extra money won't be headed to scalpers' wallets.
The Jazz have a new variable pricing ticket-sales plan, which includes different prices for various sections. The plan, according to a release from the team Friday, will include: a regular individual game price; a discounted season-ticket holder price; and a premium price.
Ten games have been designated as premium games. They include: Sacramento (Nov. 28); New Jersey (Nov. 29); Miami (Dec. 3); Dallas (Dec. 26); Cleveland (Jan. 24); L.A. Lakers (Feb. 11); Boston (Feb. 19); New Orleans (Feb. 21); Denver (March 6); and Phoenix (March 28).
This appears to be the way of the future for ticket sales, as the Lakers announced a similar plan earlier this week. Jazz management believes it's a necessary pricing change as well.
"For some time there has been a growing trend in professional sports toward variable pricing," said Jim Olson, Jazz senior vice president of sales and marketing. "This move creates additional resources that allow us to deal with the ever increasing costs of operating a professional sports franchise."
Olson said the Jazz will continue to reward longtime season-ticket holders.
The Jazz also announced that single-game tickets for the 2008-09 season will go on sale on Monday, Sept. 29. Single-game tickets can be purchased at EnergySolutions Arena, by calling 801-325-SEAT, Ticketmaster outlets or online at www.utahjazz.com.
A limited number of 2008-09 season-ticket packages and mini- packages are currently available for purchase.