Like the NFL teams beginning their new seasons, Usher is hoping to go all the way to the Super Bowl.
The R&B singer will perform the season's kickoff concert on Thursday in New York's Columbus Circle along with Keith Urban and Natasha Bedingfield. The 3 p.m. concert will be held just before the season opener, when the Washington Redskins take on the Super Bowl champion New York Giants.
Like the Redskins and Giants, Usher is aiming for the big game in February. The game might be the destination of all football players, it's also one of the most sought-after gigs in music.
"I don't think it's too early to consider it," said Usher, speaking from Atlanta. "Certainly being associated with the organization makes that a lot more possible."