Time Warner Cable Inc., the second- largest U.S. cable operator, reached an agreement with Big Ten Network to carry the regional college-sports channel.
Starting with season-opening football games on Aug. 30, Time Warner viewers in markets including Ohio and Wisconsin will have access to the programming, the Big Ten and Time Warner said in a joint statement posted yesterday on the conference's Web site.
The channel will be part of expanded basic cable packages in Big Ten states, where Time Warner has an estimated 2.2 million subscribers, Pali Capital analyst Richard Greenfield said in a research note. Greenfield, based in New York, rates Time Warner "sell" and doesn't own shares.
Time Warner Cable, based in New York, rose 45 cents, or 1.7 percent, to $26.29 at 4:15 p.m. in New York Stock Exchange composite trading. The company, which reported 13.3 million subscribers at the end of the second quarter, has dropped 4.8 percent this year.
The Big Ten Network is a joint venture between News Corp.'s Fox Cable Networks and the 11 member universities of the Big Ten.