BATTLE CREEK, Mich. — Move over Tony the Tiger, here comes Olympic champion Michael Phelps.

The record-setting swimmer will soon be appearing on boxes of Kellogg's Frosted Flakes and Corn Flakes.

Kellogg Co. made the announcement today. The winner of eight gold medals at the Beijing Olympics will be featured on Frosted Flakes and Corn Flakes boxes expected to be in stores by mid-September.

Battle Creek-based Kellogg says the images of Phelps that will be used will highlight some of the most memorable moments of the Games.

The 23-year-old Phelps is a Baltimore native who has lived and trained in Ann Arbor in recent years as part of the University of Michigan-linked, Club Wolverine.