NEW YORK (AP) — The New York Times Co. will increase the Monday-Saturday newsstand cost of its flagship paper by 25 cents to $1.50, the publisher said Wednesday.

Times Chief Executive Janet Robinson said the price increase for the New York Times will take effect Aug. 18. The company has already raised home delivery prices for the paper 4.5 percent in two separate hikes since last July. That helped overall circulation revenue rise 2.5 percent in the latest quarter.

The increase will not affect the Sunday edition of the Times, which sells for $4 at the newstand.

The move comes a week after The Wall Street Journal said it would boost its newsstand price by 50 cents to $2 starting July 28 to reflect both new content and higher costs.

Newspaper publishers are battling sharp rises in newsprint costs and deep declines in advertising revenue.