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Mike Terry, Deseret News
Beth Bell stands Tuesday in her store, Green the World. The store is located in Ogden on Riverdale Road and will open Thursday.

A 46-year-old Roy mother of three is opening an eco-friendly products store in Riverdale to give shoppers a one-stop venue for everything green, from locally produced products to eco-conscious clothing.

Beth Bell's store, called Green the World, features clothing made of organic cotton and hemp and shoes by the Simple brand, which feature soles of old tires and uppers made with plastic bottles, organic cotton or hemp. Bell also sells belts made of recycled billboards.

Organic lunch, shopping and produce bags and wine totes are available, as well as deodorants, lip balms and mosquito repellent made by Bountiful-based Bumble and Bee Organic. The store, at 4171 Riverdale Road, will open Thursday.

"It's kind of a little bit of everything," Bell said. "It's kind of like a green Hallmark."

Bell is giving up her two jobs — a day job as a human-resources professional and a night job as a bookkeeper — to run the store. It's her first business venture.

"I'm used to making enough money to pay all my bills, so this is kind of scary," she said. "But I feel good about it."

Bell has been a vegetarian for more than 30 years. That led to her interest in organic food and environmental awareness in the everyday products she was using. For instance, she hated using disposable bags for her son's lunch and started buying reusable bags.

"Everything I wanted, I had to get online, and I thought, I'm probably not the only one out there" shopping for organic and eco-friendly products, she said. "There are probably others."

In addition to the apparel items, cosmetics and bags, Green the World carries kitchen supplies such as bamboo cutting boards, recycled glassware, organic napkins, place mats and kitchen towels. The store sells BioKleen laundry detergent, dish soap and all-purpose cleaners. Environmentally friendly toys and school supplies for children also are available.

Thom Benedict, owner of 9-month-old Earth Goods General Store in Salt Lake City at 1249 S. 900 East, said more stores specializing in eco-friendly products are opening along the Wasatch Front, after the concept began about 20 years ago. Benedict's store has similar products to those in Bell's store, and his customers range from "dyed-in-the-wool hippies," to college students, families and retirees.

"Ogden could definitely use this," he said of Bell's store.


E-mail: lhancock@desnews.com