Fans of LDS music are likely well-acquainted with the safe, Sunday ballads that are so common in the niche market. Throughout the "inspirational" section at LDS retailers, you'll find songs that have those unmistakable, reverent piano chord progressions, that single strong voice and tidy conclusion.
Those soft sounds have their place, artist Jenny Jordan Frogley says, but fast-paced, hopeful pop is the expression she prefers her music to take.
"If I'm going to do CDs, they're going to rock," Frogley said.
While she's lent her voice to several worshipful CDs, including "Especially for Youth" albums and albums for young women, when it comes to putting out her own records, the Utah native is particular about standing out.
"The LDS market is saturated with ballad-makers. We don't need any more of it," Frogley said. "I want to be the one to offer something different."
Her second album, "Beautiful Life," was released in June by Shadow Mountain Records and brings with it an eclectic sound that ranges from almost country on some tracks to mainstream-sounding pop on others. Frogley said she wanted to please fans partial to both kinds of her music, which is why "Beautiful Life" includes a 10-track bonus disc that includes some of her slower, more spiritual sounds.
"I think it's great to have for when you're in that spiritual mood," Frogley said. But since "not everybody in and out of the church wants to listen to slow songs all the time," it was important to her that she include both CDs.
"Beautiful Life" isn't all fast-paced; there are some slower songs such as "Constant" and "Come as You Are." "Forevermore" is a dramatic song about a family get-together gone tragic when a loved one died, and the song carries with it hope of a family reunion in the afterlife.
All the songs are inspirational, and most make mention of God with a theme of being glad to be alive running throughout the album.
"Never Be Another" has a reggae feel, with a male background singer who interjects mostly indecipherable phrases, adding another dimension unlike anything else on the album.
"I think life should be happy and wonderful," Frogley said. "I want my music to be like that."
Frogley's diverse music contributions aren't limited to the LDS music scene, or even songs for that matter. When she and her husband were living in Iowa while he attended school, Frogley wrote and recorded commercials and jingles.
"Every radio ad and TV ad you heard was practically mine," she said.
Her husband, Scott, whom she met at BYU while performing with the traveling group Young Ambassadors, is also a singer and performer, and the couple would sing as entertainers on the riverboats that go up and down the Mississippi.
Frogley also lends her voice to video games. She'll be heard singing elfish, high and soft sounds on an upcoming "Lord of the Rings" video game, and her "beautiful maiden" sound is the last thing gamers hear before dying in the game "King Kong."Frogley tries to make her music, like the video games she's heard on, "guy-friendly." Consequently, a lot of missionaries like her CDs. Though, "(Beautiful Life) is probably only a P-day album," she said.