Ludacris is following the footsteps of P. Diddy and Jay-Z with a laundry list of projects, including a Web site, acting gigs and a show on the Planet Green network.
"It's my responsibility with the power that I have to show different sides of myself, not only my freedom of speech," the 30-year-old rapper told The Associated Press in a recent interview.
Ludacris, who is based in Atlanta, recently launched WeMix.com, where aspiring musicians can upload material, collaborate with others and receive feedback.
"This is a site where you can get your music heard," he said. "You put your original music on here, you can get feedback, and this is a new way for music industry executives to sit in the comfort of their own homes and look for artists."