PROVO — Brigham Young University has announced the winners of its recent Omniture Throwdown — the world's largest rock, paper, scissors tournament.

The event was an effort to promote entrepreneurship and raise money for charity. It was hosted by the BYU Collegiate Entrepreneurs' Organization last month.

Last year's event set a record for the largest tournament of its kind with more than 500 participants. This year's competition attracted 826 people, enough to set a world record, pending certification from Guinness.

After passing through several eliminating rounds, freshman Kenny Matthews, of Alpine, won the $3,000 grand prize and earned the title of rock, paper, scissors champion. Amy Ball, a freshman from Calgary, Alberta, finished second and won $1,500.

In organizing this tournament, the BYU Collegiate Entrepreneurs' Organization also raised $870 for Enterprise Mentors International, a nonprofit organization that provides business training, mentoring and microfinance services to entrepreneurs in developing nations.

"We are very excited about the mission of Enterprise Mentors International because it focuses on helping entrepreneurs around the world succeed in their ventures," says Derek Pando, organization president. "By donating a portion of participants' registration fees to EMI, we hope to bring awareness to this cause and spark students' interest in entrepreneurship."

As an additional way of promoting entrepreneurship, the competition was sponsored by Omniture, a leading provider of online business optimization software, which was co-founded by a former organization president, Josh James.

"Entrepreneurship is fundamentally about believing in ourselves," says John Mellor, executive vice president of business development and corporate strategy at Omniture. "In sponsoring this event, we wanted students to ask themselves, 'Why not me?' Somebody is going to start the next great company, why not BYU students?"

The BYU Collegiate Entrepreneurs' Organization promotes and encourages entrepreneurship among students. The organization also assists current student entrepreneurs in their ventures through annual events and competitions.