NEW YORK — Within about a week, Netflix and Hulu are both debuting their first stabs at original scripted programming.
The shows amount to a milestone in Internet television, an early sign of the leveling between broadcasting and streaming. Programming options between TV and the Web are increasingly separated by little more than the "video source" button on your remote.
But the most salient thing about the new offerings from Netflix and Hulu are just how "TV" they are.
Earlier this week, Netflix released all eight episodes of "Lilyhammer," a fish-out-of-water drama starring Steve Van Zandt ("The Sopranos") as a New York mobster relocated to Norway. On Tuesday, Hulu will premiere "Battleground," a faux-documentary sitcom about the young operatives of a middling political campaign in Wisconsin.
Each has a broadcast pedigree. "Lilyhammer" was produced for the Norwegian Broadcasting Corporation (a lesser known NBC) and began airing there in January. As a script, "Battleground" was initially purchased by Fox (whose corporate parent, News Corp., is a co-owner of Hulu, along with Walt Disney Co. and NBCUniversal).
That both "Battleground" and "Lilyhammer" look and feel so much like broadcast shows is a signal of their high-quality (though "Lilyhammer" is notably better made) and their lack of innovation. These are ultimately just a couple of new shows among hundreds, only ones consumable through a new distribution method.
The 50-minute-long "Lilyhammer," for which Van Sandt is also a producer and writer, is the more intriguing of the two. It often feels almost like a parody of a "Sopranos" spinoff: If we're going to have Silvio in Scandinavia, then how about Paulie Walnuts in Walla Walla? Or Uncle Junior in Jakarta?
When "Frankie the Fixer" (Van Zandt) gives up a rival to the FBI, he opts for witness protection in Lillehammer, Norway. Remoteness is part of the attraction, as is its wintery allure: "Did you see the Olympics of '94?" he asks. "It was beautiful."
In Norway, Frankie — now renamed Giovanni Hendriksen — cuts an amusing figure in parkas and sweaters. He easily grasps the language from audio tapes (Frankie speaks in English but most other character speak Norwegian, which is subtitled) and finds it quite easy to set up shop.
Giovanni quickly gathers a girlfriend (Marian Saastad Ottesen), a nightclub and a few minions. The jokes mainly revolve around either Giovanni being out-of-place (a Mafioso on skis!) or the locals' reaction to his crudeness.
One gets the sense that "Lilyhammer" would be funnier to Norwegians. Mostly, Giovanni is portrayed kindly, a straight-talking dose of manly aggression who runs roughshod over softer, peaceful Norwegian folk. It's entertaining enough, but about as subtle as "Sopranos on Ice!"
"Battleground," judging by its first two episodes, is a light, watered-down knockoff of "The Office," moved a little further west and focusing on a slightly younger demographic. Its 13 episodes will debut every Tuesday.
The timing of "Battleground" might seem good considering the current Republican presidential primaries, but any actual politics are left out. There's nothing that might offend either side of the political spectrum here, and also little to inspire either Democrats or Republicans.