SALT LAKE CITY Another Super Bowl has come and gone, taking with it yet another collection of advertising agencies' best pitches to sell their clients' products.
The ads, for many the most anticipated piece of the Super Bowl Sunday pie, sometimes seemed to be reruns from the past, much like the game itself. Talking babies, misbehaving children, aging celebrities: it's all been done before. A Chrysler ad, though, daringly diverged from the rest. It was serious, rather than silly. It was hauntingly real for some, bringing to mind the experiences of themselves or their family and friends. For others, it was a political statement, drawing on the emotions of Americans to make its point.
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