Michael Conroy, Associated Press
Banners hang on light poles near Lucas Oil Stadium as preparations continue for Super Bowl XLVI in Indianapolis, Monday, Jan. 23, 2012. The New England Patriots will face the New York Giants on Feb. 5.

1. NBC will stream the entire game online, for free. All Things D, the sister publication of the Wall Street Journal that rigorously covers media, reports, "(NBC) assumes that nearly every eyeball — and every ad dollar — that it gets from the Web this week will be a bonus, because whoever watches online is simultaneously watching on a big TV, the way football is supposed to be watched."

2. Ferris Bueller is set to make his long-awaited comeback — well, sort of. Matthew Broderick embraces his inner Ferris in an ad for the Honda CR-V. "The ad is entertaining," the Christian Science Monitor notes. "It conjures up what for many are fond cinematic memories. But will it be good for Honda? Maybe so, for the reasons just mentioned. But the company is banking on a somewhat risky proposition: that car buyers will equate a modest Honda 'crossover' vehicle (the CR-V) with rocking good times." The on-air commercial will last 30 seconds, but an extended version is already available for viewing on http://youtu.be/VhkDdayA4iA YouTube.

3. Madonna will perform at halftime. In related news, we can't recall ever seeing any woman — regardless of age — with arms as toned and defined as what the 53-year-old Madonna showed off last week at the Golden Globes.

4. The big game starts at 4:30 p.m. MST. There are plenty of Web pages on the Internet right now that essentially exist for the sole purpose of attracting search-engine web traffic every time somebody Googles, "What time does the Super Bowl start?" Thus, if you don't want to take our word regarding the 4:30 kickoff, then you can click here, here or here.

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