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Cody Nielson, Cody Nielson, Deseret News
Utah company Millenniata produces the M-Disc. It is said to keep data forever, unlike traditional storage devices that deteriorate over time.

AMERICAN FORK — Photographs, documents and music files can be difficult to keep track of, especially when there are thousands of them. Discs can eventually fail, and data backup can be expensive and difficult to manage.

But a Utah company recently launched a solution that lasts.

The company is called Millenniata, and it produces the M-Disc. On a standard DVD, the data are written on a reflective layer on the disk. With the M-Disc, the data are actually etched into the disc itself. They call the M-Disc "the new standard in digital storage."

"Now, you can keep your data for a long, long time and not have to worry about managing it, or transferring it from one media to another," said Dennis Decker, vice president of sales for Millenniata.

The startup is a BYU spinoff based in American Fork that has just 12 employees. Its technology creates a very enduring disc.

"So rather than manipulating the dye layer, which is what happens today, we are actually etching, or engraving into the stone layer within the disc," Decker said. "So, we're making a permanent change into a hard substance."

The disc can take a real beating, unless the user bends it sideways, in which case it will snap. Because the dyes and reflective layers have been removed, the disc is translucent.

"You can use it to keep your family photos, to keep your family records, your genealogy records," Decker said. The disc will also hold music and business records. Any kind of data at all that users would like to be permanent. Companies can use the M-Disc for permanent file backup and archives. It can be used use any time, for generations, without losing data, he said.

Millenniata earned the Visionary Product of the Year award at the Consumer Electronics Show in Las Vegas last week. The company now partners with LG Data Storage to make M-Disc-compatible DVD drives and disc writers, and that availability will grow.

The discs come in packs of five for $19.99, 10 for $29.99 and 25 for $72.50. They should be available in stores soon.

"You have control over your data, and it's long term," Decker said. "It's not something that's going to disappear and go away on you."

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