Bebeto Matthews, Associated Press
Oklahoma City Thunder's star player Kevin Durant, far left, television talk show host Jimmy Fallon, second from left, the world's fastest woman Carmelita Jeter, second from right, and Tour De France great Lance Armstrong, pose with Nike's newest product, the Nike Plus FuelBand, during a product release announcement on Thursday, Jan. 19, 2012 in New York. FuelBand is a wristband that provides an athletic measurement of daily physical movement in time, calories and steps that integrates with the iphone and social media networks for sharing.

NEW YORK — Nike has unveiled a high-tech wristband designed to measure users' activity across different sports.

The FuelBand displays measures of calories burned and steps taken that many weekend warriors may be familiar with through gadgets and apps already on the market. But this device also counts something called NikeFuel, billed as a way to compare different activities through one metric.

Running, dancing, skateboarding — they all earn these points.

The wristband has a suggested retail price of $149.

Nike measured the intensity of various actions, and recorded the corresponding motions, to create formulas to determine how much NikeFuel should be awarded when, for instance, Kevin Durant shoots a basketball.

Pre-orders for the device sold out Thursday. It hits stores Feb. 22.