Matt Sayles, files, Associated Press
FILE - In this Jan. 6, 2011 file photo, Suze Orman arrives at the Oprah Winfrey Network Television Critics Association 2011 Winter Press Tour Cocktail Reception in Pasadena, Calif. Orman is aiming to be first out of the gate in the fast-growing prepaid debit card market with a card that may help its users build a credit score.

NEW YORK — Personal finance guru Suze Orman is getting into the fast-growing prepaid card market, with a twist.

She aims to help users build a credit score based on their spending habits, with the launch of "The Approved Card." If successful, it could help measure the creditworthiness of roughly 60 million people who avoid banks.

Unlike other celebrity-backed cards, Orman's fees are low: $3 to purchase the card, and then a $3 monthly account maintenance fee.