SALT LAKE — El Observador de Utah named Greg Peterson as publisher of the Spanish-language newspaper.
Peterson, Deseret Media Co.'s vice president of marketing and international development, joined El Observador's parent DMC in July after spending 20 years with the Kellogg Co. where he served in international management positions. DMC owns El Observador.
Patricia Quijano Dark will remain as editor of El Observador, and Erik Patterson will stay as advertising manager.
"We have always been proud of the talent and skill level of our team of professionals, but Greg brings a great wealth of international marketing and branding experience in diverse global geographies that will benefit our paper even more," Quijano Dark said.
"His involvement further represents the importance of the Latino/Hispanic community of Utah to the Deseret Media Companies."
El Observador, which launched in February 2010, is the only home-delivered Spanish language newspaper in Utah. It reaches about 11,700 homes along the Wasatch Front. More than 45,000 copies are distributed weekly. The paper targets Utah's growing Latino population.
The 2010 Census shows that one-fifth of Utah's population is made up of minorities, said Pam S. Perlich, senior research economist at the University of Utah. Minorities younger than 18 make up 33.9 percent of Salt Lake County's population, while minorities 18 and older make up 22.8 percent.
"These changes are permanent and will affect our state and its economy for generations to come," Quijano Dark said. "At El Observador de Utah, we intend to be at the forefront of this generational shift."