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Ravell Call, Deseret News
City Creek management releases a list of businesses that will occupy retail space in Salt Lake City, Tuesday, Sept. 13, 2011. This view is at about 50 West on South Temple.

SALT LAKE CITY — The roster of retailers coming to downtown Salt Lake's highly anticipated City Creek Center is taking shape with the announcement Tuesday that Coach, Brooks Brothers and Tiffany & Co. will be coming.

Taubman Centers Inc. revealed the first 20 retailers — all new to the market — that will be offering their wares in the 700,000-square-foot retail section of the major mixed-use development scheduled to open next spring.

Along with anchor stores Macy’s and Nordstrom, the shopping center will include approximately 80 stores and restaurants — many with nationally recognized names.

"This is a great statement about the economy here," said Linda Wardell, retail general manager for the project. "Theses 20 new stores are an exciting part of City Creek Center that is very significant for this local economy."

The 20 retailers along with the previously announced anchor tenants comprise about 30 percent of the available retail space at City Creek. When the project opens, it will bring about 2,000 jobs to the local economy, she said.

City Creek Center is due to open its doors on March 22, 2012. The 23-acre development will include a mix of residences, retail and office space.

While the project is expected to change the retail landscape of downtown, exactly how it will impact other retail in the area is still unknown.

"It will be a benefit for everybody in the end, but to start with … (it would be surprising) if there wasn't a little bit of cannibalism from Gateway to City Creek," said Bill Knowles, ombudsman for Salt Lake City and the Salt Lake Chamber. He said a similar dynamic occurred when the Gateway opened years ago, prompting consumers to migrate away from Crossroads Mall and ZCMI Center on Main Street.

But it should not be anything to worry about long-term, he added.

"(When City Creek eventually opens) you'll have the largest shopping complex anywhere in the Intermountain West," he said. "I don't see how anybody could find a better scenario for that kind of commercial activity."

As for whether a market the size of Salt Lake would be able to support high-end retailers like Tiffany & Co. and Brooks Brothers, Knowles said renowned companies like that have studied the risk and believe they will be successful.

"These people spent a lot of money (researching the market) to reduce the gamble as much as they can," he said. "These guys have done their homework and while you never completely eliminate the gamble in coming into a new market … they are right a lot more than they are wrong."

Meanwhile, Wardell said the retail section of City Creek will offer an array of retail options that will make shopping "attainable for everyone" at any income level. The announcement of these new retailers will give shoppers all over Utah a reason to rejoice and look forward to the grand opening next year, she said.

Besides the retail segment, among the unique features of the project will be a fully retractable glass roof, a skybridge over Main Street and a realistic re-creation of City Creek — the snow-fed stream that once meandered through the city.

The retail portion, which will be run by Michigan-based Taubman Centers Inc., will anchor the property's master plan developed by City Creek Reserve Inc. — a real estate subsidiary of The Church of Jesus Christ of Latter-day Saints.

Wardell said more announcements will be made in the coming months about other outlets that will be added to the retail offerings in the downtown central business district.

"We're genuinely excited (about the progress of the project) and we hope that people everywhere are going to celebrate with us," Wardell said.

The following retailers have been announced to open locations at City Creek Center in spring 2012.

• 77kids by American Eagle — Clothing and accessories for kids in sizes 2 to 14

• BCBGMAXAZRIA — Retail clothing

• Bose — High-end retail electronics

• Brooks Brothers/Brooks Brothers Women — High-end business and casual clothing

• Coach — High-end leather goods

• Cotton On — Australian brand men’s and women’s clothing and accessories.

• The Limited — Specialty fashion retailer.

• L'OCCITANE — The France-based brand of skincare, body care and fragrance products

• Love Culture — Fashions and accessories, including clothing, jewelry, bags and sunglasses

• LUSH Fresh Handmade Cosmetics — British brand fresh handmade cosmetics.

• Michael Kors — The City Creek Center store will carry women’s ready-to-wear apparel, shoes and accessories, and beauty products for both women and men.

• N3L Optics — High-end performance eyewear.

• PANDORA — Hand-finished jewelry.

• Papyrus — Custom-printed stationery, note cards, journals and unique gifts

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• Porsche Design — Accessories, luggage, sports apparel, men’s shoes, electronic products and a men’s fragrance line.

• Swarovski — Fashion jewelry, accessories and watches, as well as home accessories and décor objects

• Texas de Brazil Churrascaria — Brazilian-themed restaurant

• Tiffany & Co. — Luxury and fashion jewelry and watches; along with leather goods, china and crystal gifts

• TUMI — Premium travel, business and lifestyle accessories

• Yankee Candle Company — Candle and home fragrances and candle accessories

E-mail: jlee@desnews.com